Rudda Automations
Case Study

Scale Swimming

From a single automation to a fully integrated AI business system.

E-commerce · Sports Retail

Scale Swimming came to Rudda Automations looking to save time on repetitive admin. What followed was a phased journey — from one targeted automation to a suite of communicating AI agents running their entire back-office operation.

The Journey

1

Phase 1

Consultation

We spent time with the Scale Swimming team to understand how they worked day-to-day — what was eating their time, where errors were creeping in, and where the real opportunities lay. No tools were selected and no automations were scoped until we fully understood the business.

2

Phase 2

First Automation

With a clear picture of the business, we identified Amazon Seller Central as the highest-impact starting point. Scale Swimming were manually extracting sales and inventory data on a regular basis — a time-consuming, error-prone process. We built a targeted automation to handle this entirely.

  • Automated extraction of sales and inventory data from Amazon Seller Central
  • Structured output delivered directly into their reporting workflow
  • Eliminated manual errors and recovered hours of admin per week from day one
3

Phase 3

AI Agent Suite

With confidence in automation established, Scale Swimming were ready to go further. We built a suite of AI agents to take over the operational tasks that were still consuming their time.

  • Automated stock ordering based on real-time sales velocity and threshold rules
  • Invoice management — processing, matching, and flagging anomalies automatically
  • Sales monitoring with automated alerts and scheduled performance reports
4

Phase 4

Multi-Agent Intelligence System

The final phase brought everything together into a coordinated multi-agent system, with cybersecurity built in at every layer. Each agent communicates with the others, sharing context and triggering actions across the business — with no sensitive data leaving their controlled environment.

  • Amazon stock management agent — real-time inventory tracking and automated reordering
  • AI accountant — automated bookkeeping, invoice reconciliation, and financial alerts
  • Social media AI agent — content scheduling, engagement monitoring, and performance reporting
  • Cybersecurity-first architecture — agents operate within a secure, auditable, access-controlled framework

Agent Network

StockAgentAIAccountantSocial MediaAgent

The Result

Today, almost every element of Scale Swimming's back-office runs automatically. The team focuses on growth — Rudda Automations handles the rest.

“

From starting small with administration automations, almost every element of my business is now automated.

A

Alex Thurston

Director, Scale Swimming

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